Learn About:

Take your marketing to the next level! Learn the art of persuasive marketing. This eBook dives into: how reciprocity persuades consumers to take action, how to establish yourself as an authority, & incorporating logic and emotion into your strategy. Key chapters include:

  • Tapping into the emotions of your audience: Triggering audience emotions is key to getting them to act. This can be achieved through numerous methods, including storytelling.

  • Getting your audience to commit: Getting your audience to commit to a sale isn’t always easy, but this eBook will share proven ways to drive conversion almost every time.

  • Triggering your audience's sense of urgency: If you want to increase your sales, creating a sense of urgency is important. Limited time deals, for example, can prove to be a powerful persuasive technique.

Excerpt from eBook

When it comes to persuasive marketing, there are a lot of different techniques you can use. Some of them can be much more powerful than others, so it’s important to do your research before getting started.

If you’re looking to boost your conversions, there are some key areas you’ll want to focus on. Read on to discover some of the best persuasive techniques you can use to increase conversions.


 The Reject and Retreat Approach

This technique is a great way to convert consumers who aren’t interested in your main product offering. For example, if a potential customer abandons your website without making a purchase, you could offer them a one-off discount or alert them to similar products at a cheaper price. 

The goal is to get them to make a smaller purchase. The reject and retreat approach can prove especially effective when used correctly.